How do we commit to being more sustainable? Starting from the core of our products, we try to reduce pollutants by using fibres that are friendlier to the environment. We are looking into producing items that are made 100% from organic or recycled cotton, linen, Tencel and other sustainable fabrics in the future. As of now, we reduce the use of fibres such as polyester, nylon and wool and focus on incorporating the aforementioned sustainable fabrics into our designs. Our team from Beloved also strive to ensure our partnered factories maintain a proper and conducive work environment for the employees and provide them with fair wages. At Beloved, we aim to produce classic pieces that never go out a season and are well-fitted with good quality workmanship to encourage customers to reduce consumption through clothes that last longer. The philosophy of less is more, should be applied to not just designs, but through actions as well as the amount of unwanted textile surmounts to a large percentage of waste.
Consignment is another initiative we are pushing for in order to reduce the carbon footprints left behind by the fashion industry. We call it the buy-back campaign and it is simply as the term coined. You may exchange your preloved garments for credits to be used for your future shopping endeavours at Beloved, and we will help you to donate or recycle these pieces through our channels. Saving the environment and receiving shopping credits, now that is a win-win situation. This programme will also reduce the need to manufacture more pieces as the preloved clothing can be marketed as second-hand garments, thus effectively minimising production waste.
Once the clothing leaves the shop, it will be in your hands to take the next steps into reducing the pollution. Did you know your laundry also contributes to harming the environment? Microfibres are tiny bits of plastic that are shed from certain fabrics like polyester when you wash them and these fibres end up in our waterways where it absorbs toxins and pollute the environment. In order to reduce the amount of microfibres released, minimise the frequency of washing your clothes, wash only when necessary. Not only that, you will also be reducing your electricity consumption which in turn helps you save money! Keep in mind to use a colder water temperature (30-40 degrees Celsius) when doing your laundry and stick to air-drying your wet garments instead of tumble-drying it. After all, Singapore's weather is warm enough that our laundry dries fast. Your clothes will thank you for the reduced washing and colder waters which are gentler for the fabric, extending the shelf life of the pieces. Switching to a bio-friendly detergent is also a great way to cut down on harmful chemicals that are released into the water. Look out for products that are free from sulphate and phosphate.
Sustainable fashion is far from perfect. There are still so many things we do not know, and so many unexplored methods on improving the industry. The important thing is that we do not become complacent with what we have already contributed to the environment, but what we can further do to help it and we are not able to take on this journey alone. We need you, the consumers, to play your part and support conscious living, support the labels that strive for a better Earth.